Oschadbank, officially known as the State Savings Bank of Ukraine, is one of the largest and most important financial institutions in Ukraine. As a state-owned bank with a nationwide presence, Oschadbank plays a significant role in the country’s financial system, serving millions of individual clients, businesses, institutions, and public-sector organizations.

With one of the most extensive branch networks in Ukraine, Oschadbank has a strong presence across the country and is recognized as a systemically important financial institution. The bank’s activities are closely connected to national economic stability, public trust, financial services accessibility, and long-term institutional development.

Oschadbank is not only a major banking organization, but also a national brand with a strong public identity. Its communications, media campaigns, and corporate initiatives often carry broader cultural and social meaning, reflecting themes of unity, responsibility, national identity, and public service.

Makarov Studios collaborated with Oschadbank on major institutional media and creative projects, including the national campaign “Happy Birthday, My Ukraine” dedicated to Ukraine’s Independence Day. This project required large-scale creative coordination, art direction, video production, post-production, visual storytelling, and the transformation of materials from multiple participants into a unified final media product.

For Makarov Studios, working with Oschadbank represented an opportunity to contribute to a project of national importance for one of Ukraine’s most respected financial institutions. The collaboration combined creative direction, cinematic production, emotional storytelling, and high-level post-production to support a message of unity, national pride, and institutional identity.