STORY ABOUT US

DIRECTED BY ALEX MAKAROV

Alex Makarov is a well-known director of Ukrainian origin who has been actively working on large-scale projects for top companies worldwide for over 15 years. Among these projects are «Megasoorts» for National Geographic, two pilots for NETFLIX, collaboration with Digital Domain on special effects for «Pirates of the Caribbean,» a promotional campaign for «Big Dance» on Inter TV channel, «War of the Worlds: Auditor vs. Boss» on Novy channel, «Hell’s Kitchen» on 1+1 channel, X-Factor, KUB, «Battle of the Psychics,» and «The Bachelor» on STB channel, among many others. All these projects are absolutely different, but without a doubt, they are united by the director’s original vision.
 

Alex devoted a lot of time to his education: he studied editing, working with actors, devoted more than five years to three-dimensional animation in Maya and 3ds max, studied color correction in DaVinci Resolve, special effects and compositing in NUKE, has been engaged in drawing and painting for more than ten years , devoted 20 years to music and sound engineering, two years of which he studied mastering and information in Hollywood in schoolsThe head of the studio is Alex Makarov. Ukrainian/American director who has been actively working on large-scale projects for top TV channels, brands and show business stars for more than 15 years.Among these projects: «Great Dances» — TV channel Inter, «War of the Worlds. Auditor against the boss» — Novy channel, «Hell’s Kitchen» — TV channel 1+1, X-Factor, KUB, «Battle of Psychics» and «Bachelor» — STB. Oleksandr also actively works with international TV companies, including National Geographic.All these projects are completely different, but, without a doubt, they are united by the director’s original vision. Alex devoted a lot of time to his education: he studied editing, working with actors, devoted more than five years to three-dimensional animation in Maya and 3ds max, studied color correction in DaVinci Resolve, special effects and compositing in NUKE, has been engaged in drawing and painting for more than ten years , devoted 20 years to music and sound engineering, two years of which he studied mastering and information in Hollywood in schools

ALEX MAKAROV

MAIN DIRECTIONS

Throughout his career, Alex Makarov devotes a significant amount of time to education: despite successful projects, the director continues to study video editing (Walter Merch is a great friend and teacher). Alex works extensively with actors, studying and promoting various techniques, but still prefers the Stanislavski and Chekhov methods.
 
For over 20 years, Alex has focused on 3D animation in Maya and 3ds max. At one time, the director taught at Sasha Dorogova’s school and later at Animation Mentor in San Francisco.
However, a special place in Alex’s career is occupied by color correction. Having studied all programs specializing in grading, in 2008 Alex settled on DaVinci Resolve and dedicated a lot of time to mastering this program with the best of the best. As Alex says, despite DaVinci’s technical capabilities, especially in the new versions with the implementation of neural network algorithms, the key to success lies in understanding color and frame composition. And this understanding can only be achieved through drawing and painting. Therefore, Alex Makarov continues to pay special attention to work in the art workshop, painting with oil paints on canvas.
Studying color correction and DaVinci Resolve Fusion, it’s hard to overlook Fusion, which BlackMagic introduced into the program’s overall structure in 2016. At that time, Alex had been working in NUKE for many years and was only slightly familiar with FUSION before its integration into DaVinci, but being an expert in color correction in his favorite program, he began to study DaVinci Resolve Fusion. Undoubtedly, debates about whether Nuke or Fusion is better will never cease, but it is also obvious that BlackMagic does not give up and continues to improve Fusion with each new version of DaVinci Resolve. And judging by the fact that more and more major international projects are using special effects in Fusion, it can be confidently stated that BlackMagic is succeeding.
Music is the main and biggest love since childhood. It is this love for music that allows Alex to work so carefully and creatively with the music videos of his artists. Structure, melody, rhythm, groove, polyphony, and much more are closely related to video editing and animation. One of the important stages for Alex was moving to the United States to study at the DubSpot and Garnish music schools. This period was filled with many adventures, useful acquaintances, and most importantly, the opening of a studio branch in Los Angeles under the guidance of Hollywood producer and actor David Trevor, with whom Alex shot his first pilot for NETFLIX.
 
At the moment, MAKAROV STUDIOS has its branches in Germany, the United States, and of course, Ukraine. The company’s services include producing music videos, documentary films, commercials, content for bloggers, and presentations for pharmaceutical and construction companies.
the best works

SHOWREEL

Проиграть видео
«I won’t be able to recall the exact number of videos I’ve created over all the years I’ve been involved in special effects and directing. Besides the large-scale projects that are known on a national and slightly international level, I’ve had clients – major companies that required round-the-clock support in video content production. For instance, in 2020, we were working with the best restaurant in Kyiv and simultaneously the best restaurant in New York. I calculated that between June and July of that year, we produced just over 300 social media videos for each of them, significantly boosting their sales. Not to mention the countless interviews and blogs that I produced or simply directed, not to mention the emerging musicians for whom I often shoot music videos for free. We’ve simply produced a huge number of videos over the past 15 years. That’s why I estimate the figure of 10 thousand videos very roughly. In reality, I believe it’s much higher. But I’m especially proud of those works that, without exaggeration, have saved people’s lives.» — Alex Makarov